Data Breeches and Your POS

Many small merchants think that only large merchants have security breaches, but honestly, that is just not true. Small businesses are a substantial target for data breeches. As a First Data company, we take your security serious. First Data has partnered with TransArmor, a multi-layered security and compliance solution that helps merchants to protect their data, their customers and their brand. By offering Clover® to our clients, we know that your clients are protected too.

Clover has gone the extra mile to show that our advanced solutions are among the most secure in the industry. Clover Mini, Clover Mobile, and Clover Flex P2PE (point-to-point encryption) solution has been validated as a PCI Security Standards Council solution. This means Clover POS terminals along with First Data TransArmor have met comprehensive, rigorous, independent testing to validate our P2PE implementation. The strength of the Clover P2PE solution comes from its secure processor. ALL card data (swipe, dip, or tap) is immediately encrypted with TransArmor in the secure processor giving a distinct security advantage over software solutions. What does this mean for your business? That the card data never leaves the Clover terminal unencrypted – keeping you clientele safe!

Why Clover® is our FAVorite product this year!

Clover is THE all-in-one business management tool offering far more than your standard POS. Not only does it take multiple payments including credit and debit, chip and mobile solutions, you can manage staff & inventory, view reports, analytics, and build a loyalty program from your customer database. Oh, and di we mention that Clover staff are industry experts? Not only is Clover extremely easy to set up, but it offers a minimal learning curve so that your staff is ready to go in no time.

Worried that it can’t handle your business? The app marketplace will expand the already filled functionality and is Cloud Based so your back office accessible from anywhere that you are! And one of our client’s FAVorite features is that the Clover POS  has a large, easy to read touch screen and makes the visual interface simple to use. It was also built with amazing report data and insights. Transaction data can be broken down to show sales trends, know who, what, and when they are buying, and more.

So, if you are ready to upgrade to the BEST POS system around, give us a shout and we will show you the way!

Protect Your Business From Card Fraud

When the EMV liability shift made its debut in October 2015, it created a lot of buzz, but it also came with a lot of confusion.  What many small to medium sized businesses didn’t understand was that this shift would cause credit card thieves to target smaller businesses for their crimes.

Unfortunately, we have recently witnessed small businesses suffering monetary loss due to fraudulent card use, and it just proves that criminals are taking aim at small to medium businesses. These businesses accept EMV payments, so how are thieves bypassing this system setup to protect cardholders and businesses alike?  They are making their failed payment attempts look like terminal error causing a business to key-enter the card and eliminating the security steps needed for EMV transactions.

How they do it

After fraudulently obtaining a cardholder’s information, the criminals are creating their own “copy” of the card with a magnetic strip but no EMV chip.  When paying for a transaction, the card gets swiped and the terminal displays that the EMV chip must be inserted.  At this point, the employee completing the transaction will likely manually key in the card thinking the terminal has malfunctioned because this card clearly has no chip.  The transaction is approved, and everything seems fine until you get a chargeback notification for this payment.  Because of the EMV shift, it is now your business’ responsibility to cover any fraudulent transactions.  This means even if you dispute the chargeback with the appropriate information, you will not receive your funds.

Protect your business

As a business owner or manager, you can take many steps to ensure your business is protected from fraudulent card use.  Here’s a list of things you NEED to do to avoid losing potentially large amounts of money.

1. Make sure your EMV equipment is properly working.
Faulty equipment isn’t going to protect you in the event of fraudulent card use. You’ll want to be certain the technology is current and updated.
2. Educate your employees.
Train your team about card fraud and what can happen if they do not follow proper protocol in regards to transactions. If someone is genuinely trying to make a purchase, he or she will not mind providing another card or calling their card provider to determine the cause of any potential card read error.
3. Talk to your merchant provider about updates and current events regarding card acceptance and fraud.
This industry is constantly changing, and keeping an open dialogue with your provider will help you stay aware of potential risks and changes. Join our email list to receive occasional newsletters and information. We will gladly keep you in the know.

 

New in Clover®

One of the greatest advantages to the Clover® family is the fact that it is constantly evolving to better serve merchants.  The automatic updates allow for you to run your business without worrying about scheduling updates, or even having to pay to keep your POS system up-to-date.  Last week, our team learned about new Clover updates that will add even more convenience to your business’ day-to-day.  With Clover® there is something for everyone.  If you already use a Clover®, you can go ahead and take advantage of these features.  Not a Clover® merchant, but want the awesome benefits?  Let us know how we can help?

Clover Employee Login Cards

Now your employees can use a secure employee card to clock in and out for their shift.  This feature adds a level of confidence for managers and owners in knowing that employees are properly clocking in and out.

Bar Tabs

We are truly excited about this new update.  No more adding an additional app to manage your bar tabs.  From within the Register app on your Clover, you and your team can add and manage bar tabs with ease.  This has been, by far, the most requested feature for the Clover POS, and now that it is here, the Clover feels like a complete package for bars and restaurants.

Clover Online Listings

Go beyond payment acceptance and drive more online and offline traffic to your business.  The new Clover Online Listings tool offers a free scan of 70+ sites across the web to check the accuracy of your online business listings.  After the scan, you have the option to manage and update any and all information found online.  This can assist in building brand awareness and turn searchers into buyers.

Click & Collect

Want to simply offer in-store pickup without adding the extra manpower to support it?  Easy.  Clover Click & Collect gives you the configurable option to let your customers choose whether to ship or pick up on site directly from the website checkout.  Your inventory is adjusted accordingly, so it’s smooth sailing.

Payments Plus – Clover Online Access

Now, ALL Clover merchants, including Payments Plus merchants, have access to the Clover Online tool.  Get started with a streamlined website for your business today.

Targeted Merchant Solutions knows that there is no one size fits all solution for payment acceptance.  We are a part of the process with your business each step of the way to ensure you’re getting the best fit.  If you are ready to find out a better way to process, let us know!  We would love to help your business accept all payment types and successfully grow!

(866) 863-2660
info@targetedms.com

Clover™ Go September Special

Accepting payments on the go is becoming the norm for many types of businesses.  Not only is it simpler for you and your customers, but it adds peace of mind to you knowing the payment is accepted and completed.  From in-store retailers to in-the-field services, taking payments when you’re on the move is a sure way to add efficiency and convenience when it comes to easily getting payments and deposits.

Clover™ Go is the solution for your business to accept payments from virtually anywhere.  All you need is a smartphone or tablet and a free hand.

Features:

All-in-One – Accept all payments; contactless (Apple Pay®, Android Pay™, and Samsung Pay™), traditional chip, and swipe transactions.

Inventory Tracking – You shouldn’t have to track inventory separately, and with Clover™ Go, you don’t have to.

Bluetooth® Connectivity – The new Clover™ Go pairs with your phone through Bluetooth® connection.  Wire free is the way to be.

Serious Security – Through the entire transaction process, you can ensure your customers’ data is secure.

Taxes & Tips – Multiple tax rates, set tip percentages

Paperless Receipts – Your customers can choose to have receipts emailed or texted for convenience.

Total Control – Give your employees the access to see the things they need and nothing more.

Constant Support – All day, everyday support to help you when you need it.

No Cost Clover™ Go*

For the month of September, Targeted Merchant Solutions is giving a Clover™ Go at no cost to new merchants!  Aren’t you ready to add convenience and secure payment processing to your day-to-day?  Let us help you get started.

Is it For My Business?

Any business can benefit from having on-the-go payment technology.  Brick and mortar retail stores can step out from behind the counter to engage with customers and eliminate long lines with Clover™ Go.  Service providers that work in the field can simply accept payments right on the job, preventing errors and security issues.  It’s true that your business can benefit from Clover™ Go. 

 

 

 

 

 

 

*Targeted Merchant Solutions will provide a new Clover™ Go device to any new merchant who signs an agreement on or before September 30, 2017. There is a $39 initial setup fee. This promotion is while supplies last. Quantity is limited.

Clover Online for Retailers

Get out from behind the counter and get online.

Your customers aren’t only in your store, they are online also.  When you have a website in place you are offering an online showroom where you can attract new customers into your store and increase sales with an online store.  If you’ve been putting off a website for fear of the unknown, there’s no reason to wait any longer.  Clover Online is a simple method to give your business a professional edge online.  Not only does Clover Online allow you to create an online storefront, but it seamlessly connects with your Clover point-of-sale in your store so all sales are sourced in one place–doesn’t matter if they are in store or online.

Total Integration

Your Clover POS and Clover Online are both fully integrated to work together.  This means that you don’t have to maintain separate inventory reports or keep up with online and store front sales with different reports.  It’s all in one, making your job smoother and business more effective.

Safety First

Encryption and data protection are hot topics when it comes to card payments for businesses.  You want to make sure your customers are protected, as well as your business, and Clover offers innovative data tokenization and encryption to protect every transaction–online and in store.

Support

The support you know and trust from Targeted Merchant Solutions plus a dedicated Clover support team means that you will never have a question go unanswered.  We are here to make sure everything, from setup to processing, is running smoothly for your business.

It’s Really Simple.  Seriously.

Get online fast.

Whether you just need a professional website or a full online store which syncs to your point-of-sale system, Clover Online will get your site online quickly.  The hosting is even included.

The future is mobile.

Now more than ever it is essential that websites be compatible across mobile browsers because more and more customers are utilizing their phones and tablets for online means.  With Clover Online your website will give your customers the convenience they expect, mobile or not.

Payment options for the masses.

The payment options are already built-in, so you can offer your customers multiple options.  These options mean flexibility and convenience for your shoppers.

Let ’em see you.

More and more trends are showing that customers frequent a business’ website before going to the store to make a purchase.  Make sure you’re seen so you can gain new customers.

Taking Business to Another Level: Clover Online

We have said it before, and we will say it again, your business NEEDS an online presence.  No matter your industry, an online presence is becoming increasingly vital for any business.  There are many ways that you can setup a website for your business, but now it’s become a part of your payment processing.

Clover Online is an app that come pre-installed on Clover devices.  If you have a Clover device, then you have the ability to utilize Clover Online and the impressive tools it has to offer.  So, the same amazing product that you use to accept payments and run your business will now allow you to setup and manage your online presence with incredible ease!  It really is that simple.

Three Options to Choose From

With Clover Online, you can choose from three different plans to find the one that best suits the needs for your business. Clover Online Basic, Clover Online Plus, and Clover Online Pro are the three plan options that have been developed for businesses.  If you are looking for a simple one page site with contact information and some detail about your business, then Clover Online Basic will provide just what you need.  For those looking for more customization and detail, the Plus and Pro options have the features you will need.

The plans include hosting for your website, more than 20 design templates, and the ability to use 100,000+ professional stock images for your site.  You can even use your own domain.  Each site is mobile-friendly and will automatically render on any device.

What Are You Waiting For?

Clover Users

Restaurants and retailers can have a site that seamlessly syncs with Clover inventory, orders, and customers.  E-commerce and social media integration are also available.  With that said, what are you waiting for?  If you already use a Clover device, then take it a step farther and start your Clover Online web presence today because it is already pre-installed on your Clover Web Dashboard.  There’s no downloading or creating an account necessary.  Find out the quick steps to get started here.

Ready for Clover

If you still haven’t found out what all the hype is about with Clover, it’s time.  Targeted Merchant Solutions is your Clover headquarters.  Demo it, live it, and love it.  It’s that awesome.  Aren’t you ready to kick things up a notch with your business?  Find out how we can help you take it to a new level.

Which plan will fit your needs?  Here’s a handy chart for review:

Debit Card Fraud Decreases While EMV Adoption Increases

The Study

From 2015 to 2016, financial institutions in the US significantly increased usage of EMV enabled chip cards.  During that time period it was also discovered that the fruad loss rates of debit cards were lowered by about 28 percent from the 2015 levels.  This was all determined in a report PULSE Network (Discover Financial Subsidiary) recently released.

The study found that since the 2015 fraud liability shift was enacted, more and more US debit cards have been made more secure with EMV chip technology.  It’s estimated to be about 80 percent of debit cards that have been converted.

According to the Vice President of Fraud and Risk Management for PULSE, Jim Lerdel, there have been quite a few measures taken by the financial services industry that have resulted in the reduction of fraud losses reported by financial institutions.  He names the EMV chip card conversion, mobile commerce tokenization,and increased investment in fraud-fighting solutions as three top measures helping the cause.

Although fraud loss levels are seeing improved results, the study did reveal that fraud is still quite a large burden financially for debit card issuers.  The study estimates that almost $900 million was lost in 2016 to debit card fraud.

Based on the study’s findings, 2016 showed increased usage in debit cards.  Transactions where a debit card were used rose about 7 percent year-over-year.  The report also found that active customers’ number of debit transactions grew 6 percent to 23.6 transactions each month.

The full results of the PULSE Network study is available here.  It was performed by the independent management consulting firm, Olive Wyman and commissioned by PULSE Network.  The collective information was obtained through 50 participating financial institutions.

Our Take

We knew that the fraud liability shift in 2015 would start to bring about big changes in the industry as a whole, but especially with debit card usage.  This report just goes to verify our past claims.

If your business is still unable to accept chip card payments, you could be held responsible.  Please contact us today to find out how you can easily and quickly accept EMV chip card transactions at your business and avoid costly penalties and fees.

(866) 863-2660

info@targetedms.com

Accepted: Payment Options More Important To Marketing Than Ever

The retail game is ever-changing.  Online and mobile shopping has certainly caused many retailers to adapt their marketing and sales strategies, but there’s even more to consider these days.  Going beyond the current need for a web presence, retailers are having to take into consideration how people are paying for their products.

This is bigger than accepting major card brands, retailers are facing questions of accepting cryptocurrency, loyalty programs, and omnichannel experience.  The best tool you can have in your arsenal when facing these concerns is an educated payment processor.  That alone can add a tremendous value to your marketing strategy.

Omnichannel experience–denoting or relating to a type of retail that integrates the different methods of shopping available to consumers (e.g., online, in a physical store, or by phone).

Cryptocurrency

Maybe you’ve heard of cryptocurrency, maybe not, but you’ve certainly heard of Bitcoin.  Some companies have already jumped on board with accepting Bitcoin.  There are definitely some perks to accepting cyrtocurrencies, like less bank fees and decreased risk of fraud.  The most intriguing aspect, though, is the marketing potential.  Accepting cryptocurrency can reach people across varied socioeconomic backgrounds and regions.  Wise marketers will want to consider what the acceptance of cryptocurrency can mean for the future of their business.

Omnichannel Experience and Loyalty Programs

When you provide a consistent transaction experience across all channels, you can improve customer satisfaction and retention.  This puts the payment processing at the top of your marketing efforts.  Today’s payment processing offers internal loyalty programs, collecting important consumer data even in brick and mortar retail stores.  Combining the e-commerce and in-store payment solution, you can know your customers in the store as well as you know your online customers.  This tracking gives your business the chance to reward loyalty.

Time to Get Ready

Anything that add convenience and value to your customers is something that will certainly grow in support.  The best thing you can do to prepare for these marketing opportunities hidden in your payment processing is to update your current payment technology and tie in processing with loyalty and the ominchannel experience to boost your customer’s experience across the board.