Many small merchants think that only large merchants have security breaches, but honestly, that is just not true. Small businesses are a substantial target for data breeches. As a First Data company, we take your security serious. First Data has partnered with TransArmor, a multi-layered security and compliance solution that helps merchants to protect their […]
Step 3: Online Presence
At this point in the game, your business should be equipped with your checkout counter point-of-sale and a solution like Clover™ Flex. The third step in accepting payments and boosting business is to have an online presence. You can easily set up a simple online store for an added convenience for your customers and to attract new customers from practically anywhere.
While your primary focus may be sales in your brick and mortar store, you can’t deny that having an online presence will allow for new growth that the storefront just can’t attain. When you have a Clover POS in your business, you can seamlessly integrate your current inventory into an online store. Once your store is up and going, payment processing is also a breeze. Your customers will be able to enter their payment information and checkout quickly and simply.
It’s true what they say, “if there’s no online menu, I’m not going there.” Oh, you’ve never heard that? Well, believe it! In July 2015, a whopping 86% of diners said they check out a restaurant’s menu online before choosing to go.* That was two years ago, so those numbers are likely even higher now. Your online presence can mean big business for you, even if it is just a simple website with your current full menu.
Go beyond the menu.
You don’t have to stop at the menu–think bigger and boost your business by offering online reservations and ordering. According to Business Insider**, “Orders placed via smartphone will make up more than 10% of all quick-service restaurant sales by 2020, Business Insider Intelligence projects. At that point, mobile ordering is expected to be a $38 billion industry.”
…mobile ordering is expected to be a $38 billion industry.
Let’s Do This
So, what are you waiting for? Whether you’re only at step one, accepting payments at the counter in your business, or you’ve got your countertop POS and on-the-go payment solutions but are without an online presence, you can accept payments and boost your business with ease. Let Targeted Merchant Solutions help you get started today!
Step 2: On-the-go Payments
In the previous Smooth Operations post about the 3 steps to accepting payments and boosting your business, step 1 focused on your in-house POS/terminal. Step 2 is on-the-go payments. Being able to accept payments away from the counter can be very advantageous for your business because it can help keep lines short and keep customers moving quickly. It can also offer increased customer interaction, which studies have found is an important element of the checkout experience according to most patrons.* Whether a retail store or restaurant, your business can benefit from accepting payments away from the counter and on-the-go.
When your business is faced with busyness, it can sometimes seems like the checkout counter(s) aren’t enough to get the job done. Customers lined up waiting can be overwhelming to employees and annoying to customers. Now, imagine if you could take the checkout to the customer…eliminating the chaos and annoyance.
At-the-table checkout is not just a huge convenience for customers, but it also prevents the risk associated with servers having to carry around customers’ cards to and from the point-of-sale system or terminal.
So, how do you start accepting on-the-go payments at your business? Allow us to introduce the Clover Flex. It might be small in size, but it packs a mighty punch. It allows you to accept all forms of payments wherever you are: cash, gift cards, credit, debit, EMV, ApplePay, Android Pay, and NFC payments. It also accepts signatures and prints the receipt on the spot, so there is no need to go back and forth to the counter at any point during the transaction.
Clover Flex even tracks sales in real time and manages your inventory and communicates with your other Clover family products. Flex can be the tool to take your business to the next level. No matter your business, being able to accept payments away from the checkout counter is your step 2 for payment acceptance.
Running a business can often times get a little tricky. Reporting, scheduling, and payment processing are only just a fraction of the daily demands faced by managers and business owners. No matter what it is you’re selling or how you are selling it, the Clover™ family of solutions has the perfect mix of hardware and software to fit your specific business’ needs. With 5 options of Clover™ devices available, how do you know which is the best fit? Let’s talk Clover™ so you can make sure your business gets the perfect fit.
The Clover Flex gives you the same payment and security capabilities as the larger Clover products with the flexibility to accept payments away from the counter. Wi-fi and optional 3G keep you connected with ease, while the built-in printer and barcode scanner/camera make it simple to check out from anywhere. The long lasting battery can typically keep up with a full work day, and it can easily integrate to work with other Clover products.
If you need to accept mobile payments from your smartphone or tablet, Clover Go is the solution for you. It is simple to use right out of the box, and you can customize the features for sales tax, employee permissions, receipts, and more. Accepting all payment types on the go like at the local farmer’s market, vendor shows, or at a customer’s job site has never been easier.
Are you looking for a terminal with a sleek design to make your counter look nice? Or do you want a full-powered POS system compact in size? Either way, with Clover Mini, you’ve got it! If you’ve been wondering if a Clover product can fit the needs of your business, the Clover Mini is a great place to start. The Clover Mini can grow with your business.
If your business is fast-paced and in need of a system to keep up, the Clover Mobile is a great fit. You can even pair it with a Clover System or Clover Mini for even more power! The Clover Mobile is perfect for food trucks, gives customers the opportunity to quickly pay at the table, and provides a simple option for any business where your customers are in a hurry.
All of your business operations are combined into one powerful system. You can accept payments, track inventory, incentivize loyal customers, manage personnel, and much more. If you own a small to medium sized business and want a solution that will fit all your needs and grow as your business grows, then the Clover Station will be the perfect fit.
Ready to get started? Have more questions? Let us know. We love the Clover family of products, and we know that you will too! Targeted Merchant Solutions is your Clover headquarters.
Contact us today: (866) 863-2660 or email@example.com