Step 3: Online Presence
At this point in the game, your business should be equipped with your checkout counter point-of-sale and a solution like Clover™ Flex. The third step in accepting payments and boosting business is to have an online presence. You can easily set up a simple online store for an added convenience for your customers and to attract new customers from practically anywhere.
While your primary focus may be sales in your brick and mortar store, you can’t deny that having an online presence will allow for new growth that the storefront just can’t attain. When you have a Clover POS in your business, you can seamlessly integrate your current inventory into an online store. Once your store is up and going, payment processing is also a breeze. Your customers will be able to enter their payment information and checkout quickly and simply.
It’s true what they say, “if there’s no online menu, I’m not going there.” Oh, you’ve never heard that? Well, believe it! In July 2015, a whopping 86% of diners said they check out a restaurant’s menu online before choosing to go.* That was two years ago, so those numbers are likely even higher now. Your online presence can mean big business for you, even if it is just a simple website with your current full menu.
Go beyond the menu.
You don’t have to stop at the menu–think bigger and boost your business by offering online reservations and ordering. According to Business Insider**, “Orders placed via smartphone will make up more than 10% of all quick-service restaurant sales by 2020, Business Insider Intelligence projects. At that point, mobile ordering is expected to be a $38 billion industry.”
…mobile ordering is expected to be a $38 billion industry.
Let’s Do This
So, what are you waiting for? Whether you’re only at step one, accepting payments at the counter in your business, or you’ve got your countertop POS and on-the-go payment solutions but are without an online presence, you can accept payments and boost your business with ease. Let Targeted Merchant Solutions help you get started today!