Protect Your Business From Card Fraud

When the EMV liability shift made its debut in October 2015, it created a lot of buzz, but it also came with a lot of confusion.  What many small to medium sized businesses didn’t understand was that this shift would cause credit card thieves to target smaller businesses for their crimes.

Unfortunately, we have recently witnessed small businesses suffering monetary loss due to fraudulent card use, and it just proves that criminals are taking aim at small to medium businesses. These businesses accept EMV payments, so how are thieves bypassing this system setup to protect cardholders and businesses alike?  They are making their failed payment attempts look like terminal error causing a business to key-enter the card and eliminating the security steps needed for EMV transactions.

How they do it

After fraudulently obtaining a cardholder’s information, the criminals are creating their own “copy” of the card with a magnetic strip but no EMV chip.  When paying for a transaction, the card gets swiped and the terminal displays that the EMV chip must be inserted.  At this point, the employee completing the transaction will likely manually key in the card thinking the terminal has malfunctioned because this card clearly has no chip.  The transaction is approved, and everything seems fine until you get a chargeback notification for this payment.  Because of the EMV shift, it is now your business’ responsibility to cover any fraudulent transactions.  This means even if you dispute the chargeback with the appropriate information, you will not receive your funds.

Protect your business

As a business owner or manager, you can take many steps to ensure your business is protected from fraudulent card use.  Here’s a list of things you NEED to do to avoid losing potentially large amounts of money.

1. Make sure your EMV equipment is properly working.
Faulty equipment isn’t going to protect you in the event of fraudulent card use. You’ll want to be certain the technology is current and updated.
2. Educate your employees.
Train your team about card fraud and what can happen if they do not follow proper protocol in regards to transactions. If someone is genuinely trying to make a purchase, he or she will not mind providing another card or calling their card provider to determine the cause of any potential card read error.
3. Talk to your merchant provider about updates and current events regarding card acceptance and fraud.
This industry is constantly changing, and keeping an open dialogue with your provider will help you stay aware of potential risks and changes. Join our email list to receive occasional newsletters and information. We will gladly keep you in the know.

 

3 Steps to Accept Payments and Boost Business: Step 2

Step 2:  On-the-go Payments

In the previous Smooth Operations post about the 3 steps to accepting payments and boosting your business, step 1 focused on your in-house POS/terminal.  Step 2 is on-the-go payments.  Being able to accept payments away from the counter can be very advantageous for your business because it can help keep lines short and keep customers moving quickly.  It can also offer increased customer interaction, which studies have found is an important element of the checkout experience according to most patrons.*  Whether a retail store or restaurant, your business can benefit from accepting payments away from the counter and on-the-go.

Retailers

When your business is faced with busyness, it can sometimes seems like the checkout counter(s) aren’t enough to get the job done.  Customers lined up waiting can be overwhelming to employees and annoying to customers.  Now, imagine if you could take the checkout to the customer…eliminating the chaos and annoyance.

Restaurants

At-the-table checkout is not just a huge convenience for customers, but it also prevents the risk associated with servers having to carry around customers’ cards to and from the point-of-sale system or terminal.

CloverTM Flex

So, how do you start accepting on-the-go payments at your business?  Allow us to introduce the Clover Flex.  It might be small in size, but it packs a mighty punch.  It allows you to accept all forms of payments wherever you are:  cash, gift cards, credit, debit, EMV, ApplePay, Android Pay, and NFC payments.   It also accepts signatures and prints the receipt on the spot, so there is no need to go back and forth to the counter at any point during the transaction.

Clover Flex even tracks sales in real time and manages your inventory and communicates with your other Clover family products.  Flex can be the tool to take your business to the next level.  No matter your business, being able to accept payments away from the checkout counter is your step 2 for payment acceptance.

*http://www.cstoredecisions.com/2015/07/21/what-do-customers-want-from-their-checkout-experience/