Pokémon Go paving the way for Mobile Payments

Pokémon Go

If you are like most people you have seen all the hype about this game.  Most will agree that they have witnessed people walking around trying to catch critters or have even attempted to play the game themselves.  If you don’t know much about Pokémon Go, according to Wikipedia, it is a free-to-play, location-based augmented reality game developed by Niantic for iOS and Android devices.  It was initially released in selected countries in July 2016.  In the game, players use a mobile device’s GPS capability to locate, capture, battle, and train virtual creatures, called Pokémon, who appear on the screen as if they were in the same real-world location as the player.  The game supports in-app purchases for additional in-game items.

So I know what you are thinking, what does Pokémon Go have to do with the mobile payments?

It’s simple- Pokémon Go out of nowhere exploded and is now one of the top trends being used with a smartphone.  Mobile payments have not been meeting the expectations that researchers thought they would.  Many merchants are not convinced that mobile payments are needed, but now everything has changed thanks to Pokémon Go.  Pokémon Go is proof that something which is non-existent one day can take off dramatically the next.  It would be smart for merchants to embrace mobile payments, it is believed that they are going to start taking off and not stopping.

While the mobile payments trend has had a slow start, it is believed that is all about to change.  The increased use of mobile devices shows that it’s only a matter of time before they begin to start gaining ground.  Consumers are embracing the handiness of their smartphones.  Being prepared for the future of mobile payments is vital for every business, are you?

Mobile payments equal convenience

They provide a quick and secure process to complete transactions.  Mobile payments can increase your sales as well as tracking your inventory.  If you are not already set up for mobile payments, Targeted Merchant Solutionsis here to assist you.  We have the best, top-of-the line devices for the needs of your business.  Targeted Merchant Solutions has a well trained staff ready to answer any of your questions.  We treat each merchant as an individual and will help figure out specifically what your business needs to ensure you are operating at your full potential.  Don’t let your competition get one step ahead of you.  Make sure you are prepared for whatever the future in the payments industry holds.  So don’t wait, give us a call today and get your business ready for this ever-changing world.

How to know when you need to upgrade your POS

Owning a business and keeping it up and running isn’t an easy job.  We know that it takes a great deal of work and can get stressful.  Knowing when to upgrade your payment system is important to keep your business functioning at the highest level.  Understanding when you don’t need to update your system is equally important.   Knowing whether or not your current system is the best fit for your company can get exhausting.  Here is a guideline to help you know if your business is ready for a change:

  • Keeping up with the competition-  If you are a small business running out and purchasing the newest trend in payment systems might not be the best option.  Wasting money is not something that sounds appealing to any business.  Waiting is key.  If you find that your competition has upgraded and seeing an increase in sales and customer happiness it might be time for you to switch as well.
  • Security-  Offering your customers only the best security when it comes to a transaction will set your company apart.  We all know that security breaches and fraud are real and happening all the time.  Providing a secure payment option is a must.  With newer point-of-sale systems, they give you added security, not only will your business benefit but your customers too.
  • Is your technology up to date-  Payment systems are similar to smartphones.  Every time you turn around there is a new and improved device that everyone thinks they have to have.  Upgrading isn’t always necessary to keep up with your competition, but sometimes it is.  Technology is a wonderful thing but your software and devices can expire.  Always keeping a close watch on how efficient your system is operating is one easy way to know if it is time for an upgrade.
  • Standards set by big companies-  When big companies adapt to a new system typically there is an overall technological change in the entire industry. For instance, Apple, upon the release of the iPhone 6, businesses saw the need to have the appropriate devices and point-of-sale systems that could accept Apple Pay.  Those businesses that made the needed changes to receive payments via Apple Pay provided their customers with an additional payment options which in turn provided increased customer satisfaction.
  • Increase Revenue-  Are you are holding back on purchasing a new system because you just simply don’t want to spend the money?  While we understand, just think about this- what if that new system will generate even more revenue?  A new system could pay for itself in the long run, thanks to it helping increase your sales.  Your customers are also aware of the newest technology and will be pleased if they know that the business they choose to make purchases at offer it.

If you still question if an upgrade is needed for your business we are here to help in any way we can.  Here at Targeted Merchant Solutions, we are trained in understanding and knowing what each business needs.  We can get you set up with a system that can handle all your specific needs at an affordable price. There are many point-of-sale systems that keep up with changes and will always be a huge benefit to your business.  Call us today-why wait?

Deadline has passed. Are you EMV ready?

Make the EMV switch NOW

The deadline to make the switch from the swipe and signature credit card to the EMV (chip) has come and gone.  With the deadline last October, its now 7 months since the change and there are still so many merchants that haven’t followed suit.  Why? We know it sounds like a daunting task but it really isn’t.  Targeted Merchant Solutions can help take the headache away and assist your business with all your EMV needs.  The EMV cards use a technology that helps make them more secure than the old swipe credit cards.  Security is a major concern for most customers.  Credit card information is one of the top most stolen data in the U.S.  Fraud is real and it can happen to your business and your customers.  Avoiding it and doing all the appropriate measures to ensure safety is key.

So what is stopping you and many other businesses from embracing the change?  Experts have found that the top two reasons that are holding businesses back are the expense and the complication of making the switch.  Good news, Targeted Merchant Solutions offers point-of-sale terminals or upgrades to your current system at super low costs.  Let us help you turn a complicated change into a stress free change transformation.

Many of the U.S. merchants that are on the larger scale have made the switch, while the smaller businesses are not.  In a recent survey more than one third of the small businesses are not planning on making the much needed swap.  One fraudulent transaction alone can completely destroy a small business.  We understand how much work starting a small business and keeping it running is, it’s not an easy task.  Avoiding the EMV change isn’t worth the risk of business going under.

Liability costs

  • Since October 2015- 7 months ago, any business that has not switched to EMV will be liable for transactions that are fraudulent.  No business wants to lose money.

Fraud

  • The chips in the EMV cards make each transaction intricate and more complicated for thieves to steal. The point-of-sale systems that process the EMV cards also help reduce the risk of counterfeiting thanks to their unique software.

Customer Satisfaction

  • Providing your customers with greater security will benefit your business tremendously.  Most customers would rather only make purchases where they won’t have to stress about whether or not their information was stolen

Targeted Merchant Solutions has you covered.  Let us help you avoid un-needed liability costs while keeping your customers happy-ensuring their purchasing will be done in the securest form.  So what are you waiting for? Call us today and let us walk you through what needs to be done to guarantee that your business is operating top-notch.

Also if the need for a new point-of-sale is necessary, with any purchase of Clover Station you can receive a FREE Clover Go EMV swiper.  Don’t miss out on this great deal.

How Social Media Can Improve Customer Satisfaction

Any business owner will agree having happy customers is what keeps their business going. Customer satisfaction is vital for the success of your business.  Having top-of-the-line products and good service are important but it doesn’t stop there; ensuring you have satisfied customers is equally valuable.  Every business is in it for the long haul so making sure your customers are happy and staying happy is key.  Experts believe social media is one of the keys to help unlock the benefits of superior customer satisfaction.

Social Media is one way to continue to please your customers. Twitter and Facebook are the top two social media sites.  Using these will not only help you continue to connect with current customers, but will bring in new customers as well.  We all know that when we have questions we want immediate answers, why should it be any different when it comes to your business.  Customers want answers in real time and using these social media platforms makes that possible.  So get one step ahead of your competition and start entering the world of social media if you are not already.

Social media is a great way to build a relationship with your clientele. Stellar customer service will pay off in the long run and keep your business turning profits.  Most businesses that have social media pages will testify that being able to communicate with customers has been helpful in the boosting of their sales.  Customers are able to interact with businesses entirely different from the time before social media entered the world, which is a good thing.  Customers are able to provide feedback, give complaints (yes we know that sounds negative but it will only help you know where your business might need improvement) and ask questions which in turn will help promote your business and give an interactive environment for your customers to feel more of a part.

In today’s society, what payment methods your business accepts, has a major role to play in keeping your customers satisfied and promoting your business.  Providing your customers with a wide array of payment options is vital.  Targeted Merchant Solutions can help with any and all of your merchant services needs.

You are important to us here at Targeted Merchant Solutions.  Keeping your business flourishing is one of our main goals.  We have years of experience in the merchant services industry and strive to meet the needs of all of our clients.  Each client is different and Targeted Merchant Solutions understands that, we treat each one with customized care.  There are many merchant solutions to choose from.

Call us today and let us become family- not just a business relationship.  We care about your business and assisting you in keeping your customers happy.

The Essentials for Every Business

As a business owner there are essentials that you need for the success of your business.  Utilizing these key fundamentals will set your business apart from your competition and ensure further growth and generate more revenue.  Below is a breakdown of what essentials your business needs.

Forms of Payment

Most customers prefer to use credit or debit cards for their form of payment. But what about the customers that still use checks as their top choice of payment? By still allowing those customers the option to pay with checks is very much needed.  Some customers are not comfortable with plastic or cash and prefer to still use checks.  Accepting checks will permit your business from keeping an array of clientele. No business should miss out on sales because they don’t accept checks.  Make sure your business is ready for any form of payment; cash, plastic and checks.

Payment Options

When it comes to a customer making a purchase, the payment process should be hassle free.  Providing them with a speedy and secure transaction is what customers want.  There are benefits of offering a variety of payment options.  Mobile payments may be a good solution for your business.  Mobile payment devices are a great asset for use in store or if your business is on the move.  Bottom line, accepting mobile payments grants you an affordable and convenient way to complete transactions.

Point-of-Sale Systems

Having the right point-of-sale system is vital for your business.  An all-in-one system will help keep you organized and free up some of your time to focus on other aspects of your business.  There are several different systems to choose from.  Clover is at the top of the list.  It is a countertop point-of-sale system that can be beneficial to any business.  Clover can do it all.  From tracking inventory to managing your employee’s time sheets, you can’t go wrong with having Clover as your go-to system.  Operating with a point-of-sale system that can handle all your business’ needs is necessary.

Customer Satisfaction

Keeping your customers happy is number one.  Without customers, you have no need for a business.  Loyalty programs are one way to ensure repeat business while keeping your customers pleased.  There are several different programs that are avaible to businesses.  From punching cards to apps, there is something out there for each business to take advantage of.  Loyalzoo is one of the top choices when it comes to loyalty programs.  Loyalzoo is a new app available through the Clover App Market.  It’s operated using the customer’s smartphone and is a great tool for any sized business on a budget.  Don’t miss out on all the benefits that a loyalty program has to offer.

Gift Cards

Gift Cards are a must for any business.  They are a great tool to increase sales that many small businesses are not taking advantage of.  The availability of gift cards will generate new customers making purchases at your establishment.  Research has proven that most new customers using a gift card will likely spend more money and come back time and time again.  Every business knows new customers equal increased revenue.

Targeted Merchant Solutions is here to assist you in any way we can.  Making sure your business has all these essential components is important.  We can get you set up with the right tools for your specific needs.  So don’t wait, call us today and let us help you get on the right track and start boosting your sales.

Why you need a Merchant Services Company

If you are business owner, you understand the need for a Merchant Services Provider.

A Merchant Services Provider supplies financial services for businesses that allow them to accept debit card and/or credit card transactions using different point-of-sale systems.  Internet payments, check transactions, gift cards, and loyalty programs are also additional services that are available through the use of a merchant services provider.  As a business it is imperative that you have a provider for your payment processing, and making sure your business is PCI compliant is a breeze with the use of the right provider. Your business also runs the risk of losing customers and revenue without an appropriate service provider, so how do you choose the right one for your business?  Below you will find some helpful information that will aide in ensuring your business has the right provider.

What is a Merchant Account?

A Merchant Account is simply a contract with a merchant services provider.  The use of a provider allows your company to accept different payment transaction and the forms of payment range from debit and credit cards to, electronic check transactions, and gift cards.  The use of a provider makes these transactions possible and assists your business in knowing what devices and point-of-sales systems you need to operate, as well as handling all your payment processing needs.  Choosing a provider that meets all the various needs of your business is important.  There are numerous companies out there, so being selective is a must. Picking one that has services and devices that can be modified to fit your exact needs is key, and let’s not forget about cost; finding a provider that fits in your budget is at the top of the list.

Do you currently have a merchant services provider?

If you don’t or if you are just not satisfied with existing one, we can help.  Targeted Merchant Solutions main goal is YOU.  We make every effort to understand the needs of each of our clients.  Our staff is thoroughly trained and will help guide you through the process of obtaining what you need to operate at only the best. We understand that you have specific needs for your unique company and you shouldn’t be treated the same as another. With all the resources Targeted Merchant Solutions has available we can help your business further its success and can also equip your business with an individualized approach.  We offer an extensive range of solutions for your all merchant needs, and the best news is that with Targeted Merchant Solutions you will receive the lowest processing rates.  From cash advances to credit card processing, we do it all.  So sit back, relax and give us a call today! Let us handle all your merchant needs – We are here for you!