Featured Merchant: Élan Day Spa

When we say “we love our merchants,” we aren’t joking.  Targeted Merchant Solutions and Élan Day Spa have been partnered together since our inception.  Our Myrtle Beach, South Carolina merchant service team goes to Élan Day Spa for relaxation, rejuvenation, and amazing services.

The amazing team at Élan Day Spa specializes in massage and body care, nail treatments, and skin care.  Massage is only the beginning when it comes to body treatments.  They also offer aromatherapy, mud baths, body wraps, and scrubs.  You cannot go wrong when you choose from one of the many facials on the spa’s menu as well.  You can even speak with your esthetician to determine the best option for your specific skin card needs.  Relaxing while your hands and feet get pampered and your nails get the five star treatment they deserve is icing on the cake.  Élan Day Spa has got a menu that will suit the needs of all.

The collective owners of Élan Day Spa have a total of 85 years experience in the spa industry.  They know the true benefits of self care, massage, and relaxation.  You can trust Élan Day Spa to provide you and others with the true spa experience that you have been looking for.  We cannot recommend this spa enough.  So if you happen to be in the Myrtle Beach area looking for a perfect spa retreat or even a gift card for someone, we suggest stopping by Élan Day Spa.  Be sure to checkout their website for even more information on their treatments, team, and testimonials at elandayspas.com.

Élan Day Spa

843-626-2909
1105 48th Avenue North Suite 107
Located in the Parkway Office Plaza
On the corner of Robert Grissom Parkway & 48th Ave.

I can not say enough to express how much Élan Day Spa appreciates Targeted Merchant Solutions. Jennifer King and her staff are second to none with respect to customer service. We have been doing business with them for 9 years and wouldn’t consider switching to anyone else.

Melanie C. Thompson

 

 

Clover App Market Spotlight

Always Evolving

One of the greatest aspects of the CloverTM family of products is the app market. With additional apps, you can go from basic customization to an incredibly one-of-a-kind experience for your business. The app market is an open market so developers can introduce new apps, allowing the market to always evolve and offer solutions to fit the needs of many business types.

Spotlight

Targeted Merchant Solutions gets super excited when we find out about new apps that will offer a tremendous benefit to our merchants and sharing them with you is our top priority. We will keep you updated through our Clover App Market Spotlights. If you see an app you want or want to know more about, let us know! We will even demo it for you to make sure it has all the functionality you’re looking for. So, without further ado, here are the three newer apps that have got us pumped…

Sell Online

With just one click from your Clover, you will have an instant online store on your website. You know how valuable it is to have an online presence, but you also know how much time it can take to do so (and did we mention the cost to hire a developer)? The Sell Online dashboard manages everything and allows you to simply add your online store to your blog, website, and/or Facebook page. Find out more!

Top Up:  Purchase Orders

Who wants to spend time constantly dealing with purchase orders?  The Top Up:  Purchase Orders app adds awesome automation to your business’ purchasing/receiving protocol.  After you’ve added vendors, you can choose to have an automatic purchase order created when your most popular items get low in inventory.  You can manually create purchase orders, also.  Simple receiving will automatically enter received purchase order items to your inventory.  Easy peasy lemon squeezy. Find out more!

Cleaning & Laundry

Now, dry cleaners can really customize their Clover experience like never before.  This app is still in BETA, but it has great features for dry cleaner/laundry services.  Keep up with your customers and orders with tools like pay now/pay later support, rack number support, customer/employee print tickets with customer information and notes, and order due dates.  You can even text customers once their order is ready!  Forget overpriced hard-to-use software because with the Cleaning and Laundry app, you can make the sleek Clover Station work perfectly for you. Find out more!

But Wait!  There’s More!

These are just three of the cool new Clover Apps that we are really digging.  Browse all the available apps in the Clover App Market, and you will see that there is so much out there to make your Clover the perfectly customized solution for your business.

Don’t Think You Need to Accept Mobile Wallet Payments?

Think Again.

Mobile payment methods, also known as contactless payments, like ApplePay are becoming more and more commonplace.  This is certainly the case for larger, franchise businesses, but it seems like small businesses aren’t quite on board with this newer technology.  We wanted to know why, so we asked around and found the primary reason small biz isn’t making the change because they don’t want the hassle of having to change technology and train staff.

We get it.  But if you’re holding back on making the switch to accept contactless and mobile forms of payment, you are missing out.  This is true no matter the size of your business–from big to small and in between, you have to be ready for what the consumer wants.  And consumers are taking it mobile.

Mobile Wallet Payments Are Growing

In a survey by Accenture, they found that consumers are looking for there to be a 60% increase to mobile wallet payments by the year 2020.  Even cash payments, which still reigns supreme, fell from 67% in 2015 to 60% in 2016 with larger use of mobile and contactless payment options.  As consumers continue to implement mobile wallets, businesses need to be ready to accept these payment types.  Are you ready?

You Want These Customers

Currently, it’s about 1 in 5 consumers that wants to be able to use technology like ApplePay.  These consumers are likely young with higher education and a bank account, so they are good customers to get and retain.  Millennials and Gen-X consumers like receiving email receipts for purchases and loyalty tracking through mobile apps because they always have their smartphones.  It just makes sense to appeal to these eager consumers.

You’ll Look Good.  You’ll Look Real Good.

No one likes to be the last to jump on board an awesome trend, and this is your chance to get while the getting is good in regards to mobile payment technology.  Consumers will like that you are ahead of the curve, and it is an added convenience for those who are already taking advantage of the easy-to-use mobile wallets.

Worried About the Unknown?

Don’t be.  Seriously, we’ve got you covered.  The CloverTM family of products gives your business the upper hand when it comes to accepting all types of payments, including mobile payment acceptance like ApplePay.  The system looks super modern, which may scare off small businesses, but it is incredibly user-friendly.  We have worked with countless small businesses to put one or more of the Clover technology in place, and not one has wanted to go back to their old point-of-sale system or terminal.  Let’s get your business ready for anything, especially mobile payment acceptance.

There is a sort of fear of the unknown with small business owners when it comes to updating the way they accept payments.  We completely understand, and that’s why we provide support and training with not only the initial change but for as long as they are our merchant.  Our continuous and thorough support is the primary reason our merchants choose us time and time again.

Jennifer King, President at Targeted Merchant Solutions

When Chip Cards Hurt

For Some Businesses and Customers the Pain of Chip Card Transactions Cuts Deep

With the adoption of EMV chip card readers across the country still going strong, more and more people are concerned about the awkward and confusing interaction than the increased security features.  Honestly, if you’ve had the chance to use your “newish” chip card, you’ve likely wondered:  “Do I swipe?  Do I enter the card?  Why is it taking so long?”  So, while this added feature might help make card purchases more secure, people aren’t loving it and some are turning away from retailers because of the confusion and wait time.

In a recent survey by Cayan, almost 25% of customers say if their wait time is 5-20 seconds, they will skip that retailer in the future.  The average EMV chip card transaction is about 14 seconds.  Bad news, right?  So, as a business owner what are you to do?  You have to have the EMV readers to avoid costly liabilities, but you also want happy customers.  (Please note:  a customer who can avoid silent staring contests with your cashiers will likely be happier than one forced to participate in the silly waiting games.)

Speed It Up

  1.  Check your connection.  In today’s world, there are very few reasons for a business to still be operating a credit card terminal through dial-up.  However, a lot of businesses are still relying out outdated dial-up equipment.  If you’re one of them, it’s time for an upgrade to an internet connection, and perhaps some new technology overall.
  2. Go Mobile.  Retailers that go out of their way to make lines faster get top marks from customers.  One way many retailers do this is to have mobile payment acceptance so the employees can quickly and efficiently check out the customers already in line.  Think about it…you’re waiting in a seemingly endless line during the holidays when an employee comes to greet you and processes your transaction right there on the spot.  Smooth, right?
  3. Find a better overall solution.  Your dad’s old terminal isn’t cutting it, you need some mobile options, and let’s fire up that chip card reader wait time while we’re at it, shall we?  Welcome, CloverTM.  The Clover family is a customizable solution for any business, and it is killing the EMV chip card game with an average 3 second wait time from the initial “dip” to the “remove card” screen. That’s a heck of a lot better than 14 seconds. Oh, let’s add some icing to this Clover cake: the Clover Mini averages 2.93 seconds!

Don’t Go There

While you’re looking into keeping your customers coming back for more, there are also a few don’ts when it comes to EMV chip card transactions.

  1.  Sticky Note Mayhem.  You’ve seen it–those terminals with notes plastered all over them with instructions.  It’s impersonal, and does anyone else notice how dirty the paper gets?  Ew.
  2. That’s Weird.  There’s nothing like making an uncomfortable situation even more cringe-worthy.  Watch what you say about your chip reader to strangers, okay?

Happy Customers = Happy Business

Do your business a favor by doing your customers a favor…speed up those EMV chip card reader transactions.  You would be surprised at how much you and your employees can accomplish with updated technology, and we are here to help.  The Clover family has all that you need to effectively manage and run your business, while keeping the transaction process smooth and simple for your customers.  Let’s get your business running with Clover today!

 

Clover Has Changed How One Restaurant Does Business

Having a business of any size, it is necessary to have a good foundation.  So what point-of-sale system is your business currently using?  Clover is the answer.  Just ask the Castaways Bar & Grill located in Georgetown, South Carolina.  Using the Clover has transformed their business. The right point-of-sale system is vital in promoting a rise in revenue, happy customers and less hassle over all.  The wrong, well that’s not something any business wants.  Switching over to the Clover will be one of the smartest business decisions you will make.

Clover is one of the top, most efficient countertop point-of-sale systems available for any business.  Its design alone will make you want it and question why you waited so long.  Sleek on the outside and the latest state of the art software on the inside.  It takes up minimal counter space, eliminates clutter and leaves your business looking more like a professional establishment.

So what’s included with the Clover Station?  Included in the standard package is your cash drawer, touch screen tablet, receipt printer (and printer paper), and color coded cables.

Whatever your specific business needs, Clover has you covered. From full service restaurants, to quick in and out eateries and retail businesses, it will be no time at all you realize how much the Clover can do for you. Here a just a few:

  • Track inventory
  • Make payments
  • Manage Employee’s time sheets
  • Reduce processing wait times

Set Up

The Clover is a quick and easy set up. All you have to do is open the box and viola it’s done.  It comes ready for you to plug it in and start making your business money.  There is no more need to worry about if the internet goes out, and let’s face it sometimes it just does for no reason.  Clover makes it possible to still receive payments without the internet, even fast and secure.

Security

But what about its security features?  Clover is backed and protected by First Data, one of the top payment processing companies.  Clover’s technology ensures protection of your customer’s data.   From swipe debit and credit cards to EMV chip cards, Clover reduces the risk of fraud for your business and your customers.  So instead of worrying about how secure your transactions are, you can rest assured that they indeed are.  Now you can just simply focus on your customer’s needs.

Don’t wait any longer, go ahead and get Clover today.  Just like the Castaways Bar & Grill, turn your business into a success and let Clover be the cornerstone of your foundation.

Use Clover Apps to Save Money

If you are like most Americans, money is a topic always in the forefront of your mind. From buying groceries, to having gas in the car,  to ensuring a nest egg for retirement, worrying about money is one of the top stressors people face in today’s world, because let’s face it, money is the one thing that people will always need.  Having financial stability can reduce a large amount of stress, but sometimes that’s easier said than done. Most small business owners have reported that they did not have a large amount of startup money at their disposal when trying to launch their new business. Of course, stretching those available funds as far as possible is a top priority, so using credit is what most new business owners use to get their company up and running.  After all the hard work and long nights of getting your business off the ground, the next step is managing your money in the most effective ways. Learning how to properly handle your business’s money will in turn provide greater success.

So what are some steps that you can take to save time and money for your business?  It’s simple, Clover Apps.  Taking advantage of the different apps that are available on Clover devices is a sure way to increase profits.  If you don’t already have a Clover device Targeted Merchant Solutions is here to help, we are your Clover headquarters.  We have all the different devices available at the lowest costs.  If you aren’t using Clover as your point-of-sale system, don’t wait, call us today and start letting Clover do some of the work for you.

The App Market accessible on Clover devices gives your business a vast array of apps that are beneficial to any business. Adding the apps to your Clover device is simple and straightforward and gives you the ability to choose apps that will best serve the needs of your particular business. Thanks to Clover’s superb technology, once you add an app to once device it will sync on all your Clover devices, eliminating the need to add every app to each individual device.

Check out these apps that may be helpful for your company.

  • Cash Log:  Keeping track of cash can sometimes be difficult since most customers choose to pay with credit or debit cards.  The Cash Log app helps make that easier, because it keeps track of all transactions for you and allows more free time for you to focus on other aspects of your business, time is money.
  • Reporting:   A FREE app that supplies real-time data for your business.  This app is a great asset to any business, it provides metrics and detailed reporting about exact items sold as well as any discounts that may have been given. Having a precise record is a great way to help you manage your money.

There are many key components in maintaining a successful business, and the way businesses keep track of money and business transactions is at the top of that list. Start reaping the benefits of these amazing apps by letting them help manage your money for you.  So whether you already have a Clover point-of-sale system or you haven’t joined the Clover Family yet, Targeted Merchant Solutions can handle everything.  We have a trained staff that is only a phone call away.

Pokémon Go paving the way for Mobile Payments

Pokémon Go

If you are like most people you have seen all the hype about this game.  Most will agree that they have witnessed people walking around trying to catch critters or have even attempted to play the game themselves.  If you don’t know much about Pokémon Go, according to Wikipedia, it is a free-to-play, location-based augmented reality game developed by Niantic for iOS and Android devices.  It was initially released in selected countries in July 2016.  In the game, players use a mobile device’s GPS capability to locate, capture, battle, and train virtual creatures, called Pokémon, who appear on the screen as if they were in the same real-world location as the player.  The game supports in-app purchases for additional in-game items.

So I know what you are thinking, what does Pokémon Go have to do with the mobile payments?

It’s simple- Pokémon Go out of nowhere exploded and is now one of the top trends being used with a smartphone.  Mobile payments have not been meeting the expectations that researchers thought they would.  Many merchants are not convinced that mobile payments are needed, but now everything has changed thanks to Pokémon Go.  Pokémon Go is proof that something which is non-existent one day can take off dramatically the next.  It would be smart for merchants to embrace mobile payments, it is believed that they are going to start taking off and not stopping.

While the mobile payments trend has had a slow start, it is believed that is all about to change.  The increased use of mobile devices shows that it’s only a matter of time before they begin to start gaining ground.  Consumers are embracing the handiness of their smartphones.  Being prepared for the future of mobile payments is vital for every business, are you?

Mobile payments equal convenience

They provide a quick and secure process to complete transactions.  Mobile payments can increase your sales as well as tracking your inventory.  If you are not already set up for mobile payments, Targeted Merchant Solutionsis here to assist you.  We have the best, top-of-the line devices for the needs of your business.  Targeted Merchant Solutions has a well trained staff ready to answer any of your questions.  We treat each merchant as an individual and will help figure out specifically what your business needs to ensure you are operating at your full potential.  Don’t let your competition get one step ahead of you.  Make sure you are prepared for whatever the future in the payments industry holds.  So don’t wait, give us a call today and get your business ready for this ever-changing world.

How to know when you need to upgrade your POS

Owning a business and keeping it up and running isn’t an easy job.  We know that it takes a great deal of work and can get stressful.  Knowing when to upgrade your payment system is important to keep your business functioning at the highest level.  Understanding when you don’t need to update your system is equally important.   Knowing whether or not your current system is the best fit for your company can get exhausting.  Here is a guideline to help you know if your business is ready for a change:

  • Keeping up with the competition-  If you are a small business running out and purchasing the newest trend in payment systems might not be the best option.  Wasting money is not something that sounds appealing to any business.  Waiting is key.  If you find that your competition has upgraded and seeing an increase in sales and customer happiness it might be time for you to switch as well.
  • Security-  Offering your customers only the best security when it comes to a transaction will set your company apart.  We all know that security breaches and fraud are real and happening all the time.  Providing a secure payment option is a must.  With newer point-of-sale systems, they give you added security, not only will your business benefit but your customers too.
  • Is your technology up to date-  Payment systems are similar to smartphones.  Every time you turn around there is a new and improved device that everyone thinks they have to have.  Upgrading isn’t always necessary to keep up with your competition, but sometimes it is.  Technology is a wonderful thing but your software and devices can expire.  Always keeping a close watch on how efficient your system is operating is one easy way to know if it is time for an upgrade.
  • Standards set by big companies-  When big companies adapt to a new system typically there is an overall technological change in the entire industry. For instance, Apple, upon the release of the iPhone 6, businesses saw the need to have the appropriate devices and point-of-sale systems that could accept Apple Pay.  Those businesses that made the needed changes to receive payments via Apple Pay provided their customers with an additional payment options which in turn provided increased customer satisfaction.
  • Increase Revenue-  Are you are holding back on purchasing a new system because you just simply don’t want to spend the money?  While we understand, just think about this- what if that new system will generate even more revenue?  A new system could pay for itself in the long run, thanks to it helping increase your sales.  Your customers are also aware of the newest technology and will be pleased if they know that the business they choose to make purchases at offer it.

If you still question if an upgrade is needed for your business we are here to help in any way we can.  Here at Targeted Merchant Solutions, we are trained in understanding and knowing what each business needs.  We can get you set up with a system that can handle all your specific needs at an affordable price. There are many point-of-sale systems that keep up with changes and will always be a huge benefit to your business.  Call us today-why wait?

How Social Media Can Improve Customer Satisfaction

Any business owner will agree having happy customers is what keeps their business going. Customer satisfaction is vital for the success of your business.  Having top-of-the-line products and good service are important but it doesn’t stop there; ensuring you have satisfied customers is equally valuable.  Every business is in it for the long haul so making sure your customers are happy and staying happy is key.  Experts believe social media is one of the keys to help unlock the benefits of superior customer satisfaction.

Social Media is one way to continue to please your customers. Twitter and Facebook are the top two social media sites.  Using these will not only help you continue to connect with current customers, but will bring in new customers as well.  We all know that when we have questions we want immediate answers, why should it be any different when it comes to your business.  Customers want answers in real time and using these social media platforms makes that possible.  So get one step ahead of your competition and start entering the world of social media if you are not already.

Social media is a great way to build a relationship with your clientele. Stellar customer service will pay off in the long run and keep your business turning profits.  Most businesses that have social media pages will testify that being able to communicate with customers has been helpful in the boosting of their sales.  Customers are able to interact with businesses entirely different from the time before social media entered the world, which is a good thing.  Customers are able to provide feedback, give complaints (yes we know that sounds negative but it will only help you know where your business might need improvement) and ask questions which in turn will help promote your business and give an interactive environment for your customers to feel more of a part.

In today’s society, what payment methods your business accepts, has a major role to play in keeping your customers satisfied and promoting your business.  Providing your customers with a wide array of payment options is vital.  Targeted Merchant Solutions can help with any and all of your merchant services needs.

You are important to us here at Targeted Merchant Solutions.  Keeping your business flourishing is one of our main goals.  We have years of experience in the merchant services industry and strive to meet the needs of all of our clients.  Each client is different and Targeted Merchant Solutions understands that, we treat each one with customized care.  There are many merchant solutions to choose from.

Call us today and let us become family- not just a business relationship.  We care about your business and assisting you in keeping your customers happy.